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Product Strategy Intern

As a Product Strategy Intern, youll contribute to initiatives that enhance Customer experience and drive revenue growth. Youll gain exposure to market analysis, competitive benchmarking, and strategic planning within the aviation industry. Using Tableau and Power BI, youll analyze data and visualize trends to support decision-making and identify opportunities. This role offers practical experience in shaping product strategy and collaborating with key business partners to deliver innovative solutions.

Additional Details:

• Join Southwest as a Summer 2026 Intern, with a 12-week internship lasting from May 19 - August 7, 2026.

• Pay of $21-$23 per hour, corresponding with progress toward degree

• Stipends may be offered based on eligibility and program criteria

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours (2702 Love Field Drive).

• Dedicate 40 hours each week (maximum of 8 hours per day) to your internship responsibilities and tasks.

• Receive free, unlimited space available travel privileges for yourself (taxes and fees may apply on international travel).

• Interns will be provided any required equipment, such as a laptop, for the internship.

• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

Were committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Duties and Responsibilities: The duties and responsibilities of Product & Loyalty Intern may include, but are not limited to:

• Analyze market trends, customer insights, and competitive offerings to inform product strategy.

• Support development of business cases for new products and services, including financial modeling and ROI analysis.

• Monitor key business KPIs related to seat usage to evaluate seating models and product performance.

• Collaborate with cross-functional teams (Marketing, Operations, Digital, Revenue Management, Finance, CX, Technology, Ground Operations) to align on priorities and support operational needs.

• Assist in executing product strategies and initiatives through research, project tracking, and coordination under senior team guidance.

• Conduct competitive benchmarking and market research on industry practices, pricing, and product features to support strategic decision-making.

• Support tactical go-to-market activities, including preparing content, organizing timelines, coordinating reviews, and ensuring accurate deployment across customer channels.

• Prepare presentations, reports, and meeting materials for senior leadership, including strategic recommendations and performance updates.

• Manage meeting logistics by taking notes, tracking action items, and ensuring follow-ups.

• Deliver ad-hoc reporting and analysis to support leadership reviews and decision-making.

• Monitor industry developments and emerging technologies to identify opportunities for innovation.

Knowledge, Skills, and Abilities:

• Some experience or exposure to: Product management and strategic thinking, Conducting market research and competitive analysis, Project management and cross-functional collaboration

• Strong analytical and problem-solving skills

• Excellent communication and presentation abilities

• Ability to work independently and manage multiple tasks in a fast-paced environment

• Proficiency with Microsoft Office (Excel, Word, PowerPoint)

Education:

• High School Diploma, GED or equivalent education required

• Progress toward a degree, major, or minor in Business Administration, Marketing, Economics, Finance, Data Analytics / Business Analytics, Market Research, Hospitality Management, Aviation Management or similar degree required

• Progress towards a 4-year undergraduate degree preferred

• To be eligible, you must be currently enrolled as a full-time student (as defined by your

• university) at the time of application and during the internship

• At least 1-2 semesters remaining at the time the internship ends is preferred

• Minimum 2.5 cumulative GPA at the time of application

Basic Qualifications:

• Must be at least 18 years of age

• You must have a valid U.S. Social Security Number to complete the full hiring process

Experience

• Preferred: Familiarity with project management tools and data visualization tools (e.g., Tableau, Power BI),

• Preferred: Knowledge of airline industry trends and digital product development

• Preferred: Interest in aviation, travel, and customer experience,

• Preferred: Advanced skills in Excel and PowerPoint

• Preferred: Experience with creating dashboards or reports using BI tools