Job Description
Campaign Development & Execution:
Develop and execute integrated spaneting campaigns to increase the take-up rate of Santan products across all sales touchpoints (online, offline, in-flight).
Plan and manage spaneting budgets effectively, ensuring optimal ROI for all campaigns.
Monitor campaign performance, analyze data, and make necessary adjustments to maximize results.
Market Research & Analysis:
Conduct spanet research to understand consumer preferences, competitor offerings, and spanet trends within the Philippine spanet.
Analyze sales data, customer feedback, and other relevant data to gain insights into consumer behavior and identify areas for improvement.
Product Launches & Promotions
Write compelling PR briefs and collaborate closely with the Communications team to plan and execute successful product launch promotions.
Manage all aspects of product launches, including media relations, influencer spaneting, and in-flight promotions.
Creative Development & Management
Create effective creative briefs for spaneting materials, including in-flight menus, brochures, digital ads, videos and social media content.
Review and endorse for approval all creative outputs (artwork, videos, etc.) to ensure they align with Santan brand guidelines and standards.
KOL & Influencer Marketing:
Collaborate with the Airline Marketing & Communications team to identify and engage relevant Key Opinion Leaders (KOLs) and influencers for product promotions.
Manage KOL partnerships, including campaign briefs, influencer agreements, and performance tracking.
Sales Incentive
Develop and implement sales incentive programs to motivate frontline staff (flight attendants, ground staff) to upsell Santan products.
Event Activation Planning & Execution
Plan and execute on-ground spaneting activations to promote Santan products, such as in-airport events, food festivals, and collaborations with local businesses.
Manage logistics, budget, and on-site execution of event activations.